The strategies I wrote about earlier in the semester did help me to improve upon the challenges I was facing. While writing the second half of the marketing paper, we took more care to use multiple sources and verify their credibility. Starting the process earlier gave us more time to determine which sources provided the most accurate information, and therefore should be used in our paper. This modified process resulted in a more meaningful analysis that led to solid conclusions that we can be confident in.
Since I wrote the first Challenges section of the learning portfolio, I discovered some new challenges that arose during the process of writing the second half of the market planning paper. While there are many benefits to working in groups, it was difficult at times to turn a collection of diverse ideas into a composed marketing strategy for the paper. When working with such a long, complex document it is difficult to add to it while ensuring the additions are consistent with every other section of the plan. In the case of our marketing plan, we had major issues with the consistency of financial information, which can be seen in the edited version of the paper which is available at the bottom of the page. To address these challenges in the future, I will take on group projects in smaller steps. This way, we can add work in small sections to the paper and more easily verify their consistency with the rest of the information.
Over the course of the semester, I learned the most through the various projects and assignments we did. Everything from the company case questions in each chapter to the market planning assignment helped to provide a realistic approach to understanding the concepts of marketing. I learn best from experiencing things on my own, so being able to practically apply marketing principles to assignments and projects like the marketing plan was very helpful to me. Getting practice in now will help in the future when I need to apply the principles of marketing in my professional life to my career.
Learning Portfolio 