Plans

In the future, I plan on opening a restaurant in Berkeley, California that combines Californian cuisine with Italian influences. The marketing information I learned in this class will help me make this a successful venture when I choose to take it on. Through the concepts of marketing, I will be able to create and develop a positive brand image for my restaurant. I will also be better prepared to apply an appropriate marketing mix strategy to the business. I now know a lot more about how to set prices, position the restaurant, and create value for customers.

In addition to these ideals, I will be prepared to apply the principles of a promotion mix to the restaurant. The failure rate for restaurants is astronomically high. Many owners are not properly prepared to differentiate their restaurant and take the proper steps to promote it to customers. I now know the value of a customer-driven marketing strategy. Because of this class, I will feel more confident when it comes time to invest a significant amount of money into starting my own business and becoming my own boss.