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Branding involves the creation and development of a name, term, symbol, sign, or design to identify and promote the seller or producer of a given product or service. Through marketing, firms tie meanings into brands and build relationships between brands and customers. When customers feel a connection to a brand, it adds value for them and they become more likely to purchase products or services from that particular brand.
In our market planning assignment, my group chose to develop a product, a children’s smartphone, to sell through an existing firm, Apple. The reason we decided to create an Apple product is because the company already has a highly-credible and well-established brand image. It has a reputation for producing quality products and selling them for a premium price. Had we chosen to sell through our own, new firm we would have needed to start from scratch building a brand reputation. To read more about Apple and the power of its brand image in terms of our project and the iPhone K, follow the link at the bottom of the page.
As with Apple, it is often the case where a firm’s brand image is so strong, it can be widely identified by consumers simply by its logo. Take the image at the top of this page, for example. A vast majority of people would easily be able to identify the logos from left to right as Apple, Adidas, and Nike, even though none of the logos incorporate the brand’s name.
Learning Portfolio 
