The marketing mix is the combination of factors a company can use to increase demand for its product. They are the key factors that determine how customers will respond to marketing efforts.
Product
The product involves the combination of goods and services offered by a company.
Price
The price is simply the amount of money a company charges for its product.
Place
The place includes the ways in which a company makes its products available to its consumers.
Promotion
Promotion involves the ways a company advertises the benefits of its products to its consumers.
The four Cs provide a more meaningful way to look at the four Ps. When using the four Ps, marketers should consider them in terms of the 4 Cs to provide the greatest possible value to their customers.
Below is a chart that shows how we used the four Ps in terms of the iPhone K for our market planning assignment. To read more about our use of the marketing mix in terms of the iPhone K, follow the link below the chart.
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